The Management

The Global Board and Management

  • H.E. DATUK (Dr.) VINOD SEKHAR Founder and Chairman

    Vinod Sekhar is currently Chairman and Group Chief Executive of The Petra Group, Chairman and Founder of Green Rubber Global and the Hon. Consul General to Malaysia for St Vincent and The Grenadines. 

    He is 46 and began his business career while still in college studying biology where he started the Vincent Siefer Clothing Co. with USD$50, and soon after formed the Sitavani Foundation, which focuses its attention on the education of children and on child development programs. In 1990, he formed the STI Group with partners and was responsible for some groundbreaking businesses such as the world’s smallest optic engine, the first circular abrasive discs, Southeast Asia’s first commercial Internet company (at a time when Malaysia had a total of 700 internet users), and a variety of other technology innovations. The multimedia arm of the group was also responsible for the first Malaysian joint venture to produce a movie at Disney MGM Studios in Orlando, Florida (Tarzan: The Epic Adventures). 

    After 1997, STI merged with other international interests and The Petra Group was created. Petra is a technology conglomerate responsible for several global technology developments related to Elastomer recycling (Green Rubber), deproteinization, HIV and cancer treatment programs, innovative financial software, biophotonics and biofuels. Datuk Vinod was also one of the first Malaysians to venture into the former Soviet Union after its breakup and was a part of the privatization of the worlds second largest petrochemical plant, Nizhnekampsk Neftekhin. He was also the first Southeast Asian to own both Formula 2000 and Formula 3 Championship motorsports teams, and he founded Malaysia’s first sports car company. Datuk Vinod also started East Asia’s largest fruit and vegetable farm in Malaysia, 3 years before the Prime Minister called for the development of commercial vegetable farms critical to Malaysia.

    Datuk Vinod has presented a variety of papers at and participated in many international conferences including the International Human Rights Conference in Brussels, the first Malaysian International Youth Conference for Unity in Kuala Lumpur, the Asia Europe Young Leaders Conference in Ireland, the New Asian Leaders Retreat in Seoul, Korea which was a programme of the World Economic Forum, and the WEF’s Davos Annual meeting. He was the Chair of the first New Asian Leaders–Emerging Arab Leaders Summit in Langkawi, where he hosted his friend King Abdullah II of Jordan along with 200 Asian and Arab business leaders. He has been a speaker at multiple Forbes Global CEO Conferences including Singapore, Hong Kong and Sydney. Datuk Vinod is the Chairman of the Petra Foundation (which he founded and which currently plays a role in the lives of over 12,000 children globally), the Sekhar Foundation, the Chairman of the Pelita Harapan (Lantern of Hope) for terminally ill children, the Co-Chairman of the Innocent Child Appeal Fund Board for abused children, and the Chairman of the Sitavani Foundation. He was also the founding President of Malaysiana Muda, the first non-partisan multiracial national youth organization created to develop unity among Malaysian youth, where he warned of polarization among young Malaysians two decades before the government finally acknowledged it was out of control. 

    Datuk Vinod also sits on the boards of several other Malaysian and international corporate and charitable bodies. He was the creator of the “Global Education Conference” held in Kuala Lumpur, where for the first time ever, principals from the top schools in the world such as Eton, Sydney Grammar, Chinese International School, Hong Kong and Harvard West Lake came together to discuss building bridges between different educational curriculums. In all, 30 schools were represented. The “Sekhar Initiative,” as it was referred to then, led to the creation of several global programs that enhanced interaction among the schools and led to the creation of one of Kuala Lumpur’s major international schools, The Mont’ Kiara International School. He was also named as the Honorary Consul General of St. Vincent & the Grenadines to Singapore, Malaysia and Thailand. 

    In 1991, for his contribution to the globalization of education and the education of children, Datuk Vinod was made the first and youngest Asian fellow of Kappa Delta Pi, a US-based international Honors Society for Education. This organization awarded its “The Points of Excellent” award to his company, making it the first Asian company to be so honored. For his contribution to society and and the nation the 10th King of Malaysia, conferred on him a “Datukship” on the occasion of His Majesty’s’ 71st birthday. Datuk Vinod was 26 years old and one the youngest in thenations history to be so honoured. 

    The Harvard Business Review published a case study on Datuk Vinod, Petra and Green Rubber – thought to be one of the only times a Malaysian has had that privilege. The World Economic Forum named him in the top 5 of its 40 “New Asian Leaders” (NAL) and a Global Leader for Tomorrow (GLT). Grant Thornton named him the Malaysian Corporate Leader of the Year in August 2008. He received the award from the current Deputy Prime Minister Tan Sri Muhiyuddin Yassin, and in December 2008, he received the prestigious Global Green Award from Global Green USA for Green Rubber. He was the youngest, only Asian, and third ever non-American, after President Mikhail Gorbachev and Giorgio Armani, to receive the award. He has received several other awards including: the Global Indian Award presented by the Minister for Overseas Indians in Delhi, Global Indian Origin Magazine’s 50 Most Influential Business Leaders of Indian Origin in the world, the Outstanding Global Entrepreneur by the SME Association, and The Societe Award from the Asia Pacific Brand Foundation, the Chambers of the GCC (Gulf Cooperative Council) presented him with a leadership award for Technology and Social Capitalism, the NRI Institute in India conferred on him the Pravasi Divas award, and most recently the American Leadership Development Association and Leaders International named him the ‘ Global Visionary Leader 2015’, to name a few. 

    Datuk Vinod is also on the leadership council of The Climate Group, which is chaired by the former British Prime Minister Tony Blair and includes Sir Richard Branson and the former Chairman of HSBC, Lord Stephen Greene. He also acted as the underwriter for the first ever Clinton Global Initiative Asia in Hong Kong, and hosted his good friend President Bill Clinton in Kuala Lumpur. He is the advisor to the Faculty of Business and Law for Multimedia University, Malaysia’s largest private university with over 20,000 students. Datuk Vinod received the Keys to the City of Armenia in Colombia for his help after the devastating landslides that killed thousands. In 1999, he also set up an orphanage in Colombia called the Petra-Valentina House. He funded in full the 2007 “Black Ball” in London hosted by Alicia Keys to raise money for her charity “Keep a Child Alive.” 

    Datuk Vinod is a great advocate for what he calls “Social Capitalism,” where business interests and societal concerns must work hand in hand. Datuk Vinod has become an activist for what he calls “simple principles of a civilized society” where all businessmen must involve themselves in their own society’s positive development, and has been a victim of both political and corporate attacks on himself both fabricated and defamatory. Despite it all, he has to this date refused to be bowed or cowed, and he continues to speak his views openly and build his multinational technology group and his foundations. His latest national work involves the planned launch of the Malaysia Movement to stop the racial polarization of Malaysian society and to create a platform for open debate. Datuk Vinod is a strong supporter of a mindset reform in the Malaysian political landscape. 

    After being named by Forbes as the 16th richest man in Malaysia, Datuk Vinod and his wife donated 60% of their entire ownership in the Petra group to their charitable foundations.  

    He has written several plays and a book of poetry. One of his plays, “In the Mind’s Eye,” was produced with success in the US, UK and Malaysia. Datuk Vinod also hosted Malaysia’s first English language talk show on television on Metrovision (now Channel 8). He has also jointly won several New York Festival Awards for his cutting-edge advertising campaigns. In addition to playing golf, tennis and squash, he has a black belt in judo and is an avid fan of Walt Disney and Mickey Mouse. He has over 290 Disney ties. Datuk Vinod Sekhar is married to Dr.Winy Sekhar; they have two daughters, Petra and Tara.

  • Bruce Davey Director

    BRUCE DAVEY (Producer) Academy Award®-winner Bruce Davey is Chairman at Icon Productions, the company he co-founded with partner Mel Gibson in 1989. Icon is considered one of the most successful and largest independent film companies in the world.  In this capacity Davey oversees every facet of Icon’s day-to-day operations, from the creative to the financial. A native of Sydney, Australia, Davey began his career as an accountant and business manager for actors, rock groups and musicians. He first met Gibson in a professional capacity in 1980 and when the actor was putting together Hamlet (1990) he asked Davey to move to L.A. to work with him as his producing partner.   
     
    Davey has been the driving force behind Icon’s slate of films and TV shows since the company’s inception. He has served as executive producer on TV series including: “Kevin Hill” (2004), “The Complete Savages” (2004 – 2005) and the documentary series “Carrier” (2008). 
     
    Davey has produced such films as “Forever Young” (1992), “Immortal Beloved” (1994), Gibson’s directorial debut “The Man Without a Face” (1993), “Maverick” (1994), “Airborne” (1993), “An Ideal Husband” (1999), “FairyTale: A True Story” (winner of the 1998 BAFTA Award for Best Children’s Picture), Gibson’s multi-Oscar®-winning film “Braveheart,” “Payback” (1999), Atom Egoyan's “Felicia's Journey” (1999), Wim Wender’s “The Million Dollar Hotel” (2000), “What Women Want” (2000), “We Were Soldiers” (2002), “The Singing Detective” (2003), “The Passion of The Christ” (2004), “Paparazzi” (2004), “Seraphim Falls” (2006),“Apocalypto” (2006), Push (2009), Infestation (2009), “Get the Gringo” (2012) and “Stonehearst Asylum (2014).
     
    Besides the film industry Bruce has been an investor in multiple start ups and has been a key figure in ensuring their financial success. He is a key advisor and partner to the Petra Group.

  • Datuk Eric Chong Managing Director Asia

    Datuk Eric Chong is a well known entrepreneur, educationist, author and success mentor. Known for his mantra for success, If Eric Can, So Can You, Datuk Eric has travelled far and wide, sharing his 
    wisdom with audiences of every age and background.

    The company he founded 25 years ago, Erican Group of Companies, has become a comprehensive education provider - from tertiary education and language skills to corporate training and early childhood development. He has embarked on many CSR projects during his career and Erican has contributed several millions in scholarships to needy students who deserve a quality education. Under his leadership, Erican has won many awards over the years, some of which include the National Mark of Malaysian Brand, Golden Bull Award, the SME Social Responsibility Awards and even a spot in the Malaysian Book of Records for the Largest Indoor English Class.

    Currently also Deputy Chairman of the Petra Group, Advisor of Secretariat for the Advancement of Malaysian Entrepreneurs and President of Branding Association of Malaysia, Datuk Eric is a man who works hard for the betterment of our country and the world we live in.

  • George Kohlrieser Director

    Prof. Kohlrieser is an organizational and clinical psychologist. He is Professor of Leadership and Organizational Behaviour at IMD and consultant to several global companies including Accenture, Alcan, Amer Sports, Barclays Global Investors, Cisco, Coca-Cola, HP, IBM, IFC, Morgan Stanley, Motorola, Nestlé, Nokia, Roche, Sara Lee, Tetra Pak, and Toyota.

    His research, teaching, and consulting activities are focused on high performance leadership, high performance teamwork, conflict management, change management, dialogue and negotiation, coaching, stress management, work life balance, and personal and professional development. He is also a Police Psychologist and Hostage Negotiator focusing on aggression management and hostage negotiations. He has worked in over 100 countries spanning five continents.

    Professor Kohlrieser is Director of the High Performance Leadership (HPL) Program, an intense six day IMD program for experienced senior leaders and the Advanced High Performance Leadership (AHPL) for former HPL participants.

    He completed his doctorate at Ohio State University where he wrote his dissertation on cardio vascular recovery of law enforcement leaders following high stress situations. His research has made significant contributions to understanding the role self-mastery and social dialogue has in helping leaders sustain high performance through life long learning.

    Professor Kohlrieser is Associate Clinical Professor of Psychology, Wright State University, Dayton, Ohio, adjunct faculty member of Union Graduate School, Antioch, Ohio, adjunct faculty member of Fielding Institute San Francisco, California, adjunct faculty member of Zagreb University, Croatia. He is past president of the International Transactional Analysis Association, San Francisco, California and is also a member of the Society of International Business Fellows (SIBF).

    Professor Kohlrieser is a notable media commentator on issues related to leadership, conflict, aggression management and hostage negotiation, and had his own highly acclaimed radio call-in talk show in the US for over 10 years. He has consulted for the BBC, CNN, ABC, and CBS and his work has been featured in the Wall Street Journal, the Economist, and other leading newspapers and magazines.

    He is author of the internationally bestselling book, Hostage At The Table: How Leaders Can Overcome Conflict, Influence Others, and Raise Performance, which received the "Best Business Book Award 2007" from DCF (French Association of Business Leaders) and "Best Management Book 2008" in Germany by Managementbuch.de.

    He has won numerous awards, including most recently the prestigious BrandLaureate International Brand Personality Award for his contribution in the field of high performance communication from the Asia Pacific Brand Foundation (2010) and the global ecch Renewable and sustainable energy, technology and development Hot Topic Case Award (2011).

  • Dr Winy Sekhar Director

    Dr. Sekhar is a fully qualified medical practitioner, having trained at the University of New South Wales, Australia. Two years after graduating, she turned her talents to R&D, where she gained considerable knowledge of statistical analysis and the construction of organized research. Her later work in the insurance field led to developing corporate strategies with an emphasis on cost control. She joined Green Rubber Malaysia in 2006, where she coordinated the research programs with TARRC in the UK and organized the development of pivotal studies to further the development of DeLink.

  • Jayan Sekhar Executive Director and Head of Technology Application and Product Development

    Responsible for developing the strategy and role out plan for the initial Green Rubber plants planned in Malaysia, and potentially GCC and the UK over the next 18 months. Over the past 10 years, Jayan has worked primarily in private equity with partners in India and the Middle East developing projects in infrastructure and Oil, Gas and related industries, worked with major middle east groups including the Kanoo Group in Bahrain and the OMCI Group in Saudi Arabia and Al Bilad also Saudi based.

    Prior to that he was involved extensively in the rubber industry in various aspects from plantation management, commodity trading, tire recycling, and including the development of the Delink patent as well as other project start up activities. Before that as Deputy C.E.O. of Rubplast, the pioneer Reclaim Rubber Company in Malaysia which was set up by the MARDEC Group.

    Experience in:

    Set up from start Malaysia‘s first and only reclaim Rubber factory, a Greenfield project. Including introducing innovative products to the industry. Restructured Plantation Company in India, during a period of low commodity prices, requiring lower cost coupled with greater productivity. Revamped the techno marketing to create a brand premium for the company based on enhanced service. Was actively involved in the development of the patent technology of Delink, the product that is used to make Green Rubber, developing the initial market linkages and feedback loop. 

    Interest in  projects related to or in the development of alternate supply of products, services, and potential local joint ventures in Saudi Arabia and GCC states in power, water , oil and gas and related industries.

    Qualification:

    Jayan received his M.B.A in finance from the Cranfield School of Management, U.K.  He also holds a B.A.Economics (Hons) from Coventry University, with training for a year in Rubber technology from National College of Rubber Technology, U.K.

  • Sir Paul Nicholson (KCVO) Director, UK

    Sir Paul Douglas Nicholson, KCVO (born 7 March 1938) is an English industrialist and former Lord Lieutenant of County Durham. Nicholson was born in County Durham and educated at Harrow School and Clare College, Cambridge. Between Harrow and Cambridge, he was commissioned during National Service in The Coldstream Guards.
     
    After qualifying as a Chartered Accountant, he joined Vaux Breweries in 1965 and, from 1976 until 1999, he was Chairman of the Vaux Group, one of the most successful companies in the North East of England.
    He was Chairman of the Tyne and Wear Development Corporation throughout its existence (1987-1998) and also served as Chairman of the Northern Region of CBI (1977–1979), Chairman of the Brewers and Licenced Retailers Association, formerly the Brewers Society (1994–1996), and in 1995 he became the inaugural President of the Northeast Chamber of Commerce.

    In his youth he was a prominent amateur rider twice winning the Liverpool Foxhunters steeplechase in 1963 and 1965. Later he was President of the Coaching Club (1990–1997).

    In 1980 he was appointed High Sheriff of Durham and from 1997 was Lord Lieutenant. He has published an autobiography entitled “Brewer at Bay”.

    Nicholson is married to Sarah Bacon, daughter of Sir Edmund Bacon, 13th and 14th Baronet, the premier baronet in the United Kingdom. They have one daughter, Lucy (b. 1972).

    Already knighted, Nicholson was appointed Knight Commander of the Royal Victorian Order (KCVO) in the 2011 Birthday Honours.

  • Steve Nieto Executive Director and Head of Americas

    Steven Nieto, a 15 year veteran of the rubber industry, joined Green Rubber in January 2008 as Senior Vice President, Americas. Prior to that, he spent seven years with Excel Polymers LLC. Excel is the world's largest independent rubber compounder. At Excel, he was most recently Vice President of Global Sourcing and Business Development. During his tenure with Excel he also managed the Performance Additives and Rolls businesses and led the globalisation of the company.

    Before joining Excel, Nieto spent 23 years with PPG Industries in a variety of positions.

    He holds a Bachelor of Science Degree in Chemical Engineering from the University of New Mexico. He is a member of the American Chemical Society and the American Institute of Chemical Engineers.

  • Richard Wardle Director, UK

    Richard Wardle is the Managing Director of Cirus, a transfer technology company initially specialising in Eastern European technologies with offices based in London and Moscow; now headquartered in Cambridge, UK. He is a long standing advisor to the Petra Group and Green Rubber Global. His experience in IP development and corporate structuring has been invaluable to Green Rubber Global.

  • Tunku Muinuddin Putra Director

    Tunku Muinuddin Putra, or Tunku Muin a he is more popularly known, was born on 24 Nov 1962 in Menataloon, Alor Star to parents Tunku Nerang Putra and Sharifah Nur Aza. Tunku Nerang is the only son of the then prime minister, Tunku Abdul Rahman and Sharifah Nur Aza is the daughter of the then Menteri Besar of Kedah Dato Syed Omar Shahabuddin.

    He had his primary education at the St Johns Primary school in 1969, and then began his secondary education at Sekolah Tuanku Abdul Rahman, Ipoh in 1974. After his LCE, he moved to the Victoria Institution in 1977, and later that year left for the UK to further his education at Stanbridge Earls School. In 1980 he was enrolled at Hurtwood House to complete his A levels. He completed his diploma in Accounting at the North London Polytechnic in 1983 and began the ACCA, a professional accounting course at the London School of Accountancy in 1983. He took a break from his studies and returned to Malaysia in 1984 before completing a post graduate diploma in business administration certified by the University of Central Lancashire.

    He started his career with Mahawangsa Trading, a family owned company in 1984, as a commercial executive. In 1986, he was accepted as a management training executive with the Sime Darby Group for 9 months after which he ventured with a few friends to start a publishing business, through a company named Sagittarius Publications in 1987. In 1993 he joined Mentari, a local advertising agency and in 1994 joined Bates Malaysia, as an Account Manager, managing the Telekom Malaysia advertising business. He then moved on to Bozell Advertising as an Account Director to manage the Celcom advertising business in 1997. He started his stint with the Petra group in 1999 as a senior vice president but left in July 2000 when he joined CNL Asia Tech, a member of the Wige Group the German media conglomerate, as the Chief Operating Officer. He was back with the Petra group in 2005, as the chief executive of Petra Sports and Entertainment where he still remains as Director.

  • AndrĂ©s Pastrana (former President of Colombia) Director

    Born in 1954, Andrés Pastrana Arango was President of the Republic of Colombia from 1998 to 2002. Mr Pastrana began his political career in 1982, by gaining a seat on the local Bogotá council. Before becoming President in 1998, he was also President of the City Council of Bogotá; he was the first elected Mayor of Bogotá(1988-1990) President of the Latin American Chapter of IULA (International Union of Local Authorities); Vice President of UCCI (Ibero-American Union of Capital Cities); Founder of the Party Nueva Fuerza Democratica. Senator and Presidential Candidate in 1994.

    During his presidency, Mr Pastrana made some important steps in with his negotiations with FARC and ELN. His administration also proposed and initially oversaw the implementation of Plan Colombia aid package and anti-narcoterrorist strategy. Mr Pastrana graduated as a Lawyer from the University of Rosario in Bogotá. He was a fellow at Harvard University Centre for International Affairs.  

    He founded a magazine called Guión and a television news programme called Noticiero TV Hoy. He was Director of TV Hoy News from 1980 to 1987.  He was twice awarded with the King of Spain award for journalism. Currently Mr. Pastrana is the new president of the Centrict Democrat International (CDI).

  • Karen Harris Administrative Manager (Americas)

    Karen joined Green Rubber in August 2008 and reports to Steve Nieto. She previously spent over 25 years with The Flood Company, a manufacturer of paint additives and wood finishes, and retired as Corporate Secretary when the company was acquired by Akzo Nobel.

    Karen's experience through the years has encompassed all aspects of executive support, corporate governance, human resources, and office management.

  • Mooreyameen Mohamad Head of Business Development

    Mooreyameen joined Green Rubber as head of Business Development on 1 May 2015.  He started his career in the oil and gas industry the moment he won a Shell Scholarship to study mechanical engineering. After graduating from University of Edinburgh, UK in 1998, he spent 12 years working in petroleum giant Shell doing technical sales in the cement and paper production sectors, business development of technical services, marketing, and portfolio management of the lubricants division, and sales and operations planning of lubricant sales in Malaysia, Singapore and Indonesia. While in Shell, he was also assigned to its headquarters in The Netherlands between 2003 and 2005. 

    After Shell, he worked in BFM Radio Station for two years as a producer for prime time show Evening Edition, where he produced groundbreaking shows that became the hallmark of the slot. For his work, he was nominated by the U.S. State Department for the International Visitor Leadership Program. 

    Right before joining Green Rubber, Mooreyameen worked for Malaysia's Petronas as the base oil Marketing and Sales manager for the East of Suez. In the two and a half years with Petronas, he has spoken at industry conferences in Singapore and London, and covered markets ranging from Middle East to Japan, and from China to Australia.

  • Mujahidin Zulkiffli Head of Public Engagement

    Mujahidin Zulkiffli joined the group as Special Assistant to Chairman and Head of Public Engagement of Petra Group, the holding company of Green Rubber.

    He brings with him over 10 years of managerial experience with multinationals like HSBC and AIG in the fields of customer relations and global operations in banking and insurance. At HSBC, he worked on various projects involving UK customer service and back-office operations for 4 years. During his time with AIG, he lead country operations for Singapore in the area of insurance claims management.

    He had also worked for Malaysian companies like Symphony Group and a Government Linked Company called TalentCorp. He was a campaign manager for various telemarketing projects at Symphony and headed the customer frontliners at TalentCorp.

    He is active in humanitarian and social activities, collaborating with various organizations and individuals to contribute to better society in his personal as well as his professional capacity with The Petra Group and Green Rubber.

  • Selvendran Senior Manager (Lifestyle Product Development)

    Selvendran Satkunarajah joined the Petra Group on the 1st of October 2015 as Senior Manager for Market Development and Application.

    Beginning his career in the aviation industry with Malaysian Airlines, Selvendran joined the team that earned the airline its first award for the World's Best Cabin Crew. Joining Qatar Airways after gave him the opportunity to work with a growing carrier and build up its in-flight diplomatic protocol training. In this time, he also worked together with the diplomatic divisions of most Middle Eastern countries ensuring that protocol and security was managed on board all flights with various Head of States and VVIP’s.

    Returning to Malaysia and seeking new adventures, he started working to relaunch the Malay Mail with a dynamic team of driven individuals.

    Then, to fulfill a long standing promise he had made to himself, he joined the Budimas Charitable Foundation as the Home Manager where he created clarity and built on their projects for better CSR opportunities for MNC’s. Furthermore, he had managed a portfolio based on education, housing and food that greatly benefited Malaysian children in need.

    Before joining the Petra Group, he was involved in a new TV and Internet startup company, the Asian Broadcasting Network. As the AVP of Customer Service, Selvendran was responsible for the opening of new service centres and monitoring the execution of marketing campaigns as well as being involved in the production of all ABN advertisements as their voice over talent.